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Download novel perjodonan. Singapore Airlines has again topped YouGov BrandIndex’s annual brand health rankings for Singapore, firmly ahead of messenger service WhatsApp in second and web titan Google in third. The top 3 brands scored 54.4, 51.5 and 50.1 respectively, substantially ahead of fourth-placed Uniglo at 45.9. BrandIndex The rankings are based on YouGov BrandIndex’s Index score, which measures overall brand health. The score takes into account consumers’ perception of a brand’s overall quality, value, impression, reputation, satisfaction and whether consumers would recommend the brand to others.

Elsewhere, clothing brand Uniqlo is at fourth place, ahead of fifth-placed YouTube. This is followed by Facebook, DBS bank, and the Apple iPhone in sixth, seventh and eighth position respectively. Singapore broadsheet The Straits Times came in at ninth, and surprisingly, POSB Bank in tenth – the latter was acquired by DBS Bank two decades ago in 1998. When it comes to brands that clocked the greatest improvement, Samsung is topped the list with the highest change in score based on an index score derived over a 52-week rolling average. Lazada, Redmart and Huawei also took second, third, and fourth spots in terms of improvement respective, while beleaguered Malaysia Airlines clinched the sixth position in terms of improvement. While the establishing of a recognizable brand is undoubtedly crucial, brands cannot grow by ignoring small users, noted author Paddy Rangappa and founder of Brand Traction. At last year’s CMO Innovation Summit, the marketing veteran with more than 26 years’ experience common brand mistakes such as focusing on heavy users or relying on short-term promotions.

Further reading. Asian countries have voiced concern about the potentially devastating impact of a US-China trade war, with ministers calling for the acceleration of talks for a gigantic Beijing-backed free-trade deal that excludes the United States. Fear that a simmering trade spat between the world's top two economies could spiral into a full-blown trade war -- with painful consequences for China's neighbours -- was among topics dominating discussion at a regional summit in Singapore on Saturday. Tit-for-tat tariffs have fuelled months of tensions that were notched up Friday as Beijing threatened to impose levies on $60 billion of American goods, from beef to condoms. The measures, which the White House ridiculed as 'weak' but China said were 'fully justified', came after Washington said it would increase the rate of additional tariffs on Chinese goods worth $200 billion. The prospect of a trade war is a 'real threat' to Asian countries, Malaysian Foreign Minister Saifuddin Abdullah told reporters Saturday on the sidelines of the summit.

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'The threat is making many countries very concerned and. Is becoming more complex,' he said. Other top Asian diplomats at Saturday's forum, hosted by the Association of Southeast Asian Nations (ASEAN), spoke out against protectionism, warning that it places the region's development in jeopardy. 'Rising anti-globalisation and trade protectionism among major countries is fuelling tensions and threatening our aspirations for sustained economic growth,' said South Korean Foreign Minister Kang Kyung-wha. Countries in the region must 'explore creative ways to further deepen and broaden our cooperation', in the face of such challenges, she said. Some ministers have called for the early conclusion of talks for the Regional Comprehensive Economic Partnership (RCEP), a 16-nation pact poised to become the world's largest free-trade agreement, covering about half the global population. The planned RCEP deal would group the 10 members of the Association of Southeast Asian Nations (ASEAN) plus China, India, Japan, South Korea, Australia and New Zealand.